Salina Cruz (Oaxaca) Surf Companies Protest Surfing Magazine Article

According to this post on ESPN by surf scribe Kimball Taylor, Salina Cruz surf companies are angry about a funny article about surfing in Oaxaca.

In an email dated September 22, Cesar Ramirez — a local surfer and a cornerstone of the surf tour business in Salina Cruz — asked flatly, “What was the guy who wrote the article thinking?”

The email went on to explain the delicate relationship forged by local surfers, businesses, tour guides, and the foreign surfers they hosted. It posited the rhetorical question of why the name of Salina Cruz hadn’t been spilled in such dramatic fashion before then. “Maybe for respect or friendship,” Ramirez answered. “All was good until today. Somebody with no balls to write his [own] name wrote the s—-iest article a surfer can write … Did it without respect and in the lowest form of professional ethics.”

The interesting aspect of this email, however, was that it carried weight:

“I hearby advise everyone that there has been a meeting between the local surfers in Salina Cruz including all the surf camps and as a result to this disgusting article … as of now, for 2 years foreign photographers and videographers are not welcome in Salina Cruz, doesn’t matter what surf team or what magazine they work for.”

Of the enforcement tools listed, the first was a legal one: an inspection of a photographer’s Mexican work visa — something few, if any, surf photographers obtain. The second tool was a bit more mercurial, depending on, “if we are in a good mood.”

Here is my comment on the ESPN site:

It is unfortunate that surf operators in Salina Cruz chose to proclaim a “fatwa” against international media coverage of surfing in southern Oaxaca. The irony of course is that it is the surf companies themselves that promote Salina Cruz as a destination through their websites that even include maps and site information.

Mexican tourism and surfing companies can’t have it both ways–they can’t complain about the unfair media coverage of violence in Mexico that has literally killed tourism and then threaten the only journalists and media companies who are promoting Mexico as a positive and beautiful place to visit.

I find it regrettable that these local operators would actually threaten physical violence against journalists which is a federal crime in Mexico. Few other countries direct as much violence against journalists as Mexico. This surfing “fatwa” is really a product of the unfortunate history of authoritarian rule and political culture in Mexico that has resulted in the deaths of many reporters.

The key issue in southern Oaxaca to remember, is that an indigenous community such as Barra de la Cruz has developed a very interesting and so-far positive tourism management plan that benefits the community rather than outside surf companies.

Other Chontal communities along the coast are following suit. It is important that visiting surfers respect the real locals on this coast–the historically marginalized and poverty stricken Chontal communities who view small-scale surfing tourism as a way to promote sustainable and community development and keep out Huatulco-style mega-projects.

What is lamentable is that local surf companies don’t see the real threat here–from Mexican agencies such as FONATUR that is continuing its ongoing campaign of destroying Mexico’s pristine coast to build mega-resorts that no one will come to.

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