Celebrate the Best of Baja at the Baja Bash

WebInvite_BB2013

 

Join WILDCOAST on June 15, 2013, at the Port Pavilion in San Diego, as we host the 2nd Annual Baja Bash! This fundraising event will celebrate the best food, beer, and wine from both San Diego and Baja California, and highlight WILDCOAST’s conservational successes on both sides of our shared coastline.

 

This year we will be honoring lucha libre icon El Hijo del Santo as a defender of the ocean and marine life, as well as chef Javier Plascencia, for leading Baja’s gastronomic revolution, with a sustainable message. San Diego’s own and nationally recognized B-Side Players will be our featured musical guests.

 

The Baja Bash will bring together the best flavors of the region, as we feature 8 chefs from both sides of the border, including: (from San Diego) Flor Franco of Indulge Catering, Jason Knibb of NINE-TEN, Todd Nash from Blind Burro, Chad White of Plancha Baja Med, and (from Baja California), Drew Deckman of Deckman’s San Jose, Miguel-Angel Guerrero of La Querencia, and Javier Plascencia of Mision 19.

 

We will also feature beer courtesy of Stone Brewing Company, Green Flash Brewing Company and Cucapá, as well as a selection of regional wines, and the support of the Tijuana Culinary Art School.

 

Special thanks go to our sponsors: San Diego Gas & Electric, BAMKO, Seafood Watch, Sony Playstation and the Monterey Bay Aquarium. And thanks to our media sponsors, FM 94/9, Baja.com and The Mexico Report.

 

Tickets are $75 per person, including food, drinks, and entertainment, and are available at http://www.wildcoast.net or call us at (619) 423-8665 x200. Reserved tables are also available for groups of 8. Get your tickets today!

 

 

My TEDx AFC Video: Sex, Soccer and El Santo

This is the video of my recent TEDx America’s Finest City presentation, Sex, Soccer and El Santo: The New Rules for Communicating about the Coast and Ocean.

Wild Sea Review: WiLDCOAST founder’s inspiring book celebrates miracle of our coasts

A review from the Southwestern College Sun

Surfers are a hardy bunch, as Dr. Serge Dedina makes clear in his fascinating mew book. Even a bad shark bite cannot deter a dedicated surfer from entering the ocean-or loving it.

Daniel Dedina surfing the Imperial Beach Pier-the setting for some of Wild Sea.

Dedina, the brilliant and maverick surfer-philosopher-environmentalist from Imperial Beach, captures the majesty and mystery of our oceans in, “Wild Sea: Eco Wars and Surf Stories From The Coast of The Californias.”

He challenges people to be active by touching their hearts with personal stories from an array of people who live off and love the oceans of the Californias.

As executive director of WiLDCOAST/COSTASALVAjE, Dedina’s outside the box approaches to multi national environmentalism has helped save beaches, wildlife, and people. His book has a similar mission.

Dedina’s ability to conduct intimate interviews helps establish a relationship with environmental concerns. In one portion of the 168-page book, he interviews local fishermen who live near Magdalena Bay, the famous grey whale breeding ground. Through their stories, the reader can see the bay through the fishermen’s eyes. An ocean is a way of life.

Dedina successfully gets his message across with assertiveness and urgency, but without coming off as preachy. This makes the reader more open to hearing what he has to say and taking a real interest in the issues he promotes.

He warns us about the subtle and overt destruction of the coasts and the repercussions through the personal stories of people who live and work on the ocean and shoreline of the California and Baja. Baja’s fishermen agree they also care about the coast, and want to save it for their children and grandchildren.

Serge Dedina surfing Imperial Beach.

Dedina grew up in Imperial Beach, and spent many days with his family out on the ocean, surfing the sunlight away. Now he fights to preserve the coast for future his two sons. He was honored last year as the Southwestern College honorary degree recipient.

Dedina used many clever and ingenious tactics to get his message across. He has involved the local punk scene, was an advisor on the HBO show, “John From Cincinnati,” and teaming up with a popular luchador, El Hijo del Santo, to make videos that promote saving our coastal regions. WiLDCOAST is known for its proactive campaigns to save sea turtles and sharks.

The Lucha Libre El Hijo del Santo appears in m...

El Hijo del Santo, star of WiLDCOAST campaigns.

Dedina tells a story of hope and continued ambition to protect and preserve, not just the coastlines of California, but also the natural beauty of the world. “Wild Sea,” is an important and thought-provoking book. Best of all, it is a fun read.

 

El Hijo del Santo Fights for Cabo Pulmo

The Lucha Libre El Hijo del Santo appears in m...

Image via Wikipedia

In Mexico, there is no greater living legend than lucha libre star El Hijo del Santo.

In the ring he fights the bad guys.

In real life he saves the coast and ocean.

El Hijo del Santo has been the main spokesperson for WiLDCOAST for the past three years.

Wildcoast

Image via Wikipedia

And in our most serious fight, we have been trying to stop the Spanish resort developer Hansa Urban from destroying the fragile Cabo Pulmo coral reef, a UNESCO World Heritage Site and Mexican National Park, from being obliterated by a giant new resort-city on the East Cape, on the park’s boundary.

So our team went to South Africa for the 2010 World Cup and unleashed El Santo.

Can you say GOOOOOOOOOOOOOOOOOOOOOOOOOOOL!!!!!!!!!!!!!!!!!!!!!!!!!!!

Santo scored for Cabo Pulmo!!

Thanks Santo

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