Kristy Murphy’s Endless Summer

Two of my favorite people to hang at the beach and surf with are Kristy Murphy and Cat Slatinskly of Siren Surf Adventures. Both are super positive, smart, great surfers with great attitudes–and pioneers in women’s surfing and women-owned surf business. Here’s my interview with Kristy who was the 2005 Women’s World Longboard Champ. Cat grew up in my hometown of Imperial Beach.

Kristy Murphy, the 2005 Women’s World Longboard Champion talks about women’s professional surfing and running Siren Surf Adventures, an international surf, Stand Up Paddle (SUP) and yoga tour and retreat company.


Serge Dedina: When and where did you start surfing?

Kristy Murphy: I started surfing in my hometown of Jupiter, FL in 1999, around my senior year in college. As a kid, I grew up bodyboarding, fishing and free diving with my family. My brother surfed all the time and I was always temped to try. My best friend’s dad was a big surfer in the 70s in Jupiter, and had just bought a new Donald Takayama Model T. We thought it was the coolest and would try to use it every chance we got! My first wave on a longboard I was up and riding.

Dedina: Were there any particular women surfer role models for you when you were into surfing.

Murphy: I loved watching Mary Bagalso (who is now a good friend and continues to inspire me), Julie Whitegon, Cori Schumacher, Ashley Lloyd, Kassia Meador, Julie Cox, Desiree Desoto and Frida Zamba. Thanks to guys like Joel Tudor, by the time I started getting really involved in surfing, the longboarding movement was happening and starting to regain popularity again. It was also right when women’s longboarding was staring to take off as well. I was always drawn to longboarding, ever since that first ride on a longboard, I knew I wanted to noseride.


Me with Kristy and friends last year in Saladita (Kristy second from left).

Dedina: How did you get into competitive surfing?

Murphy: I first began locally in West Palm Beach, with the Eastern Surfing Association (ESA). I met another Jupiter local girl Jenni Flanigan, and we would go to all the local events together every weekend. It was a blast meeting people, surfing together and creating lasting friendships. After winning the ESA Championship Women’s longboard division in 2000, I decided I wanted to go out and give it a try on the West Coast. Jenni and I decided to take a trip together to California one summer and try to do some of the professional events out there.

Dedina: In 2005 you became the Women’s World Longboard Champion. Did winning the world championship create career opportunities for you?

Murphy: Obviously when you are competing at anything the goal is try to be number one. And after four days of surfing well and keeping it all together in 2005 I did it! It was awesome. I had dreamed of being a “pro” surfer and this was my breakthrough. I figured the sponsorships would come rolling in and I would be paid to surf.  It was funny; although longboarding became more and more popular, that did not mean more opportunities for the surfers. Actually just the opposite happened.


Kristy cheering on a client in Mexico. Photo: Cat

No new sponsors came knocking on my door. However, with my new title in hand, I did not give up and went out looking for sponsors and ending up working out some relationships, most importantly Costa Del Mar sunglasses whom I still work with today. Also, my surfboard sponsor, Siren Surfboards, has always supported me since the beginning to today and Kialoa Paddles for stand up paddling.

I was bummed that I did not get the overwhelming sponsorship support I thought I would after winning the World [Championship]. I was inspired to go out and keep surfing by doing it on my own. I worked at surf camps between competitions and eventually, after enough experience, opened my own surf camp/tour business, Siren Surf Adventures. My championship title has been important to my business, as it has given me credibility in the surf world and with all our clients.

Dedina: What do you think of the new school of women pro surfers?

Murphy: They are so talented. The progress that has been made from only a few years ago is amazing. The women are surfing more progressively and beautifully at the same time. It is awesome to watch! I wish surfing would be more based on talent, when it has the tendency to be based on looks.

Dedina: You and Cat Slatinsky have a solid business with Siren Surf Adventures and what seems to be an “Endless Summer” lifestyle with women’s surfing, yoga and SUP retreats to Mexico, Costa Rica, Hawaii and the Caribbean. Who is attracted to your retreats?

Murphy: Mostly adventurous, fun, outdoorsy type ladies who are ready to try something new, plus gals who have been surfing a while, but cannot seem to get to the next level. They are all looking to experience surfing in an authentic, fun, safe atmosphere and meet new surf buddies. Our retreats are a unique VIP surf experience. Our group numbers are small (3-4 clients in each group) and Cat and I combined have over 20 years experience in surf coaching. We find that the ladies who come to our camp really want to learn or get better.


Kristy helping a client in Mexico. Photo: Cat

Dedina: And what is a typical Siren Surf Adventures surf retreat like?

Murphy: Most days are like this: You wake up in a beautiful, relaxing, beachfront setting. We prepare coffee, teas, fruits and yogurt in the morning while excitedly chatting about the days surf session. We usually do land lessons and visualization before we paddle out, and by land lessons we don’t mean only working on the pop-up. We find it easier to work on turning methods on land before we enter the water. Then it is just surf, surf, and surf until we are hungry. Then into town for the best local flavors. In the afternoons we usually offer a yoga session, some flat water SUPing or napping and relaxing. It is a super mellow environment and we always want our guests to feel like it is their time to do what they want. Basically our daily retreat schedules have been molded from our personal experiences as professional surfers in surf travel. Surf, eat, sleep, stretch, and then surf some more!

Dedina: What is the key to getting more women in surfing and sustaining their interest in the sport?

Murphy: Programs like ours help to safely introduce women to the surf. Surfing can be so intimidating, especially when you go at it alone. To be able to experience it with people you trust and respect that you can learn heaps from as well, is priceless.

Dedina: One of the reasons I’ve been so impressed with your work is because it goes beyond surfing into community building and making sure your business has a positive impact on communities and the coastal environment. What are some of the ways you and Cat give back?

Murphy: One of the great pleasures that is a benefit of our constant travelling is having a chance to meet new people all over the world. We learn a lot from them and we try to teach them about what we know as well–and that’s surfing. We do a Dia de los Niños, in Mexico, where we teach all the kids in the area how to surf. Lourdes at La Saladita, helps us heaps with that day. We’ve also had a great partnership with WILDCOAST as well as other organizations like Azulita, The Humane Society, and Women for Whales. It’s not even something we think about doing. We enjoy it and do it for the love of our natural world.

Dedina: So what is next? Are there new retreat locations on the horizon?

Murphy: In the future, we are going to have a few special retreat trips, but for now we are enjoying the locations and adventures we have. We feel so blessed to be able to work doing something we truly love.

Kristy on the nose. Photo: Cat

Kristy on the nose. Photo: Cat


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