WiLDCOAST and Nortec Collective Hiperboreal Fight Plastic to Save the Sea

One of the most important things we can do as we see the impact of globalization on the state of our oceans is to communicate the solutions to our problems as broadly as possible. At WiLDCOAST we’ve focused on communicating the values of coastal and marine conservation in Spanish.

Anyone who travels the coast of Mexico and throughout Latin America will see first-hand the tsunami of plastic bags, bottles and styrofoam that litter beaches, estuaries and rivers. So we partnered with Tijuana’s musical innovators Nortec Collective: Hiperboreal to spread the word on the cleaning up our coast and ocean and why it is important to reduce, reuse and recycle plastic. Tijuana’s Galatea Audiovisual media collective filmed the video in the Tijuana River Valley, Imperial Beach, Playas de Tijuana and at the recent Baja Bash.

Thanks to the support of the Monterey Bay Aquarium, here’s our newest plastic-free ocean PSA:

Related articles

• The Baja Bash (sergededina.com)